The everyday essential, doubled. The world's first Fairtrade, plastic-free scrunchie. Lab-tested 5-6x stronger inner hair tie: Soft organic cotton that breathes, paired with the same plant-based elastic that holds a bun all day without slipping or pulling. A scrunchie that you'll love and happens to be good for the planet.
Most scrunchies hide the same synthetic elastic that damages hair everywhere else. Synthetic friction lifts the cuticle with every wear, causing frizz and breakage, and slipping elastics get wrapped tighter, stressing the follicle. Ours are different inside and out: smooth organic cotton glides so cuticles stay flat, natural grip means no over-wrapping, and the wide, soft profile holds all day. No creases, no dents, no pulling.
Most scrunchies are made cheap because replacement is the business model. Ours are built around the hair tie that made us famous — lab-tested 5-6x stronger — wrapped in durable machine washable organic cotton.
Cut and sewn in a Fairtrade-certified facility in India owned and led by nuns. Certified organic cotton + Fair Rubber certified natural tree rubber. Every dye verified to OEKO-TEX Standard 100.
Machine washable, cold water, lay flat to dry.